Mindshare

The concept of mindshare originates from value investor Warren Buffett. It refers to a company’s ability to gain a long-term competitive advantage by occupying a prominent position in the minds of consumers, investors, and other stakeholders. Compared to market share, which focuses solely on a product’s sales proportion within a category over a certain period, mindshare encompasses a broader range of factors that influence how people perceive and think about a company. These factors include its reputation and word-of-mouth, brand, product or service quality, management team, financial performance, and other intangible elements.